STAND UP PADDLE BOARD RACE PROMO
Two of the Fig coffee shops were located by the Indian Ocean, and held a SUP race from one shop to the other. Sup's (stand up paddle boards) originated in Hawaii, so the designs were based upon that theme. Posters, postcards and online was used to promote within the cafés, and tee's were given to all of the finishers.
ART DIRECTION | GRAPHIC DESIGN | TYPOGRAPHY | ADVERTISING | CLOTHING DESIGN