SEASONAL STYLE GUIDES
Each season Timberland produce a 'bible' for their staff and suppliers of their clothes. Colour variants, styles and direction on how to display their products in store; windows and in-store displays. Having to shoot quickly and efficiently each day with a Timberland staff member, stylist and photographer. (The clothes cannot leave the head office as they are usually a year in advance.) The need to retouch images to look like they are in situ by the beach, or in the woods is vital to make the clothes styles, colours and materials used make sense.
PHOTOGRAPHY ART DIRECTION | ARTWORKING | GUIDELINES | IN-STORE GRAPHICS | POS